CHERRYKOKO – Hong Kong Road Event & Experiential Marketing Proposal Design
A strategic experiential marketing campaign proposal and graphic design project developed for popular Korean fashion brand CHERRYKOKO. The campaign strategy focused on planning an interactive street roadshow activation across high-foot-traffic commercial hotspots in Hong Kong, specifically targeting Mong Kok and Causeway Bay. The primary objective of the proposal deck was to present a playful, high-engagement […]
Factor 168 – Corporate Identity, Creative Print Procurement, and Brand Collateral Design
A strategic brand collateral and print fulfillment campaign executed for Factor 168 Creative Event Company. The initiative focused on translating the agency’s dynamic, multi-disciplinary experiential event capabilities into a cohesive physical identity toolkit. The primary design objective was to build professional corporate assets—specifically custom business cards and specialized event admission collateral—that showcase a high-energy, creative […]
Just About Kids – Direct Marketing Leaflet Design & Regional Print Strategy
A localized direct marketing and print collateral campaign developed for Just About Kids, an international language learning and children’s party planning center. The initiative focused on driving local student enrollment and increasing awareness of the center’s specialized programs among families in the Wan Chai district. The visual strategy balanced vibrant, child-friendly design elements with highly […]
Country Prime Meats – Brand Identity and Corporate Print Collateral
A comprehensive brand enhancement and retail activation campaign designed for Country Prime Meats, a brand specializing in premium snack foods. The project focused on elevating the brand’s marketplace presence through advanced 3D product display concepting and the production of high-end corporate sales collateral. The design strategy aimed to balance a rugged, authentic heritage aesthetic with […]
Mary Kay – “One Woman Can” 50th Anniversary Integrated PR & Social Media Campaign
An expansive, multi-channel public relations and social media initiative engineered for Mary Kay’s landmark 50th Anniversary milestone, centered around the regional “One Woman Can” campaign theme. The primary objective of the campaign was to drive public engagement, promote brand awareness, and attract widespread participation in a series of highly publicized brand competitions across the Asia-Pacific […]
Kuoni (勝景遊) – Integrated Media, Outdoor, and Retainer Marketing Campaigns (2012)
A comprehensive, year-long marketing and advertising retainer for premium travel brand Kuoni (勝景遊) throughout 2012. The campaign focused on driving seasonal bookings, elevating retail branch environments, and executing high-impact public advertising across Hong Kong to communicate luxury, heritage, and unique travel experiences. Our Scope of Work & Deliverables We executed a multi-channel marketing and print […]
Sabre Travel Network – Corporate Hospitality & Brand Activation at Hong Kong Rugby Sevens (2012)
A strategic event partnership with Sabre Travel Network to serve as the designated Destination Management and Event Agency for their high-profile corporate presence at the Hong Kong Rugby Sevens 2012. This campaign was designed to leverage one of Asia’s premier sporting events to reinforce Sabre’s market position, driving corporate growth and fostering deep client relationships […]
HK Tatler & Kanchan Couture Fashion Show Gala
A high-end, immersive fashion production executed in partnership with HK Tatler Couture to mark a major brand milestone: “Kanchan Couture Turns 2”. Bringing together Hong Kong’s elite fashion community, media, and socialites, this high-profile anniversary event integrated a live runway fashion show with an exclusive red-carpet media reception. Our Scope of Work & Deliverables We […]
EMC² Corporate Hospitality & Experiential Campaign – Hong Kong Rugby Sevens (2012–2014)
A multi-year, elite corporate hospitality and destination management campaign designed and executed for multinational tech giant EMC² during the prestigious Hong Kong Rugby Sevens tournament in 2012, 2013, and 2014. As the chosen Destination Management & Event Agency, we were tasked with building an immersive brand ecosystem that extended far beyond the stadium’s corporate suites. […]
Henley Business School Asia-Pacific Digital Launch & PR Campaign
An integrated digital marketing and public relations campaign executed for Henley Business School (University of Reading) to expand its footprint and accelerate enrollment across Hong Kong and the wider Asia-Pacific region. The campaign focused on driving strategic awareness for Henley’s fast-track program offerings—specifically the Flexible Executive MBA—tailored for working executives in the region. Our Scope […]