A comprehensive brand enhancement and retail activation campaign designed for Country Prime Meats, a brand specializing in premium snack foods. The project focused on elevating the brand’s marketplace presence through advanced 3D product display concepting and the production of high-end corporate sales collateral. The design strategy aimed to balance a rugged, authentic heritage aesthetic with functional, modern retail mechanics to maximize product visibility and corporate professionalism.
Our Scope of Work & Deliverables
We delivered an integrated structural design and printing solution across retail and corporate touchpoints:
- 3D Point-of-Sale (POS) Engineering: Developed custom, three-dimensional retail acrylic boxes, utilizing advanced 3D rendering to visualize spatial presence and product placement prior to manufacturing.
- Retail Branding & Graphic Applied Design: Crafted high-visibility applied graphics for the retail units, highlighting product lines such as “Dry Pepperoni” and “Pepperettes” alongside core brand markers like “Gold Medal Quality Meat Snacks” and “Best in the West,”.
- Corporate Identity Publishing: Designed a custom corporate presentation folder featuring a rich, rustic green wood-grain background texture that reinforces the brand’s natural, premium product positioning.
- Print Production & Packaging Layouts: Engineered precise, production-ready die-line layouts for the folder’s cover, back, and inner pocket flats—including essential corporate coordinates and digital touchpoints.
Campaign Impact
Translating a food brand’s physical product quality into high-impact retail and corporate environments requires a careful mix of structural ingenuity and cohesive visual storytelling. For Country Prime Meats, our agency delivered a unified design ecosystem that performs exceptionally at every tier of the business. By engineering sleek, transparent 3D acrylic display boxes, we provided retail environments with a premium, space-conscious countertop solution that naturally drives impulse purchases. Simultaneously, by translating that same rustic brand essence into meticulously formatted corporate folders, we equipped the client with professional sales collateral that leaves a lasting impression on distributors and corporate partners alike.