A strategic experiential marketing campaign proposal and graphic design project developed for popular Korean fashion brand CHERRYKOKO. The campaign strategy focused on planning an interactive street roadshow activation across high-foot-traffic commercial hotspots in Hong Kong, specifically targeting Mong Kok and Causeway Bay. The primary objective of the proposal deck was to present a playful, high-engagement event concept designed to boost brand recognition, capture consumer interest, and drive localized brand engagement.
Our Scope of Work & Deliverables
We engineered a comprehensive experiential campaign strategy and proposal collateral layout:
- Target Location Strategy: Identified and mapped optimal high-density urban zones in Hong Kong—Mong Kok and Causeway Bay—to maximize foot traffic, public visibility, and youth demographic reach.
- “Cherry Koko Candy Car” Concept Design: Conceptualized a branded pink mobile candy cart activation featuring customized cotton candy distribution, brand ambassador teams, and themed giveaways to create an inviting, shareable street experience.
- Custom Promotional Merchandising: Designed bespoke branded giveaways, including custom die-cut hand fans, to serve as functional, high-visibility promotional items during summer street activations.
- Proposal Presentation & Portfolio Collateral: Structured a cohesive, professional proposal deck utilizing soft pastel pink brand aesthetics, clean bilingual (English and Traditional Chinese) copy hierarchy, and clear visual mockups to outline event logistics, roadshow execution steps, and campaign mechanics.
Campaign Description
Bringing a global e-commerce fashion brand to life on the streets of Hong Kong requires an experiential strategy that creates instant emotional connection and visual delight. For CHERRYKOKO, our agency conceptualized a vibrant roadshow proposal centered around sweetness, fun, and direct consumer interaction. By pairing high-footfall location mapping with memorable touchpoints like a custom branded candy cart and wearable promotional items, the proposal presented a complete, turn-key campaign engineered to turn casual pedestrians into loyal brand advocates.