A highly specialized pharmaceutical event management and spatial design campaign executed in Hong Kong for the prescription medication Priligy (Dapoxetine), commercialized in alignment with Menarini and Chindex Medical Limited. The primary objective of the initiative was to establish a bold, educational, and compliant healthcare exhibition pavilion within a professional medical conference setting. The design framework was engineered to destigmatize clinical discussions surrounding premature ejaculation, providing healthcare practitioners with immediate access to clinical trial efficacy data through a sophisticated and inviting corporate hospitality layout.

Our Scope of Work & Deliverables

We delivered an end-to-end exhibition production, custom build, and booth management strategy:

• Structural Booth Engineering & Layout: Designed a premium L-shaped exhibition pavilion, optimizing a compact convention footprint with a clean matte-black baseline and high-contrast clinical white overhead framing..
• Custom Hospitality Counter Production: Manufactured a bespoke freestanding hospitality podium engineered with integrated panel detailing, showcasing prominent vertical Menarini branding and an stylized corporate logo facade.
• AV & Multimedia Integration: Spec’d and seamlessly flush-mounted a large-format digital LED display screen onto the main structural backwall to broadcast corporate show reels, pharmaceutical clinical data, and dynamic brand presentations..
• Large-Scale Environmental Graphics: Prepped and installed high-resolution, vibrant backlit healthcare imagery panels alongside sharp vector brand markings to command immediate visual attention on the trade show floor.
• B2B Catering & Reception Setup: Structured dedicated serving and counter spaces optimized for corporate hosting, managing custom-branded placement for premium beverage selections and client refreshment logistics.

Campaign Impact

Standing out on a densely crowded trade show floor requires an exhibition space that communicates corporate authority, clinical precision, and inviting hospitality at a single glance. For Menarini, our agency engineered a modern, architectural pavilion that perfectly reflects the brand’s premium status in the pharmaceutical sector. By counterbalancing minimalist black-and-white structures with high-impact, colorful medical graphics and an integrated digital media hub, we created an engaging focal point for industry attendees. The inclusion of a dedicated, custom-branded catering console transformed the booth from a standard display into a high-utility corporate reception space, seamlessly facilitating key B2B conversations and leaving a lasting institutional impression.