A premium corporate exhibition and spatial design campaign executed for international pharmaceutical group Menarini in Hong Kong. The project focused on conceptualizing and producing a sleek, high-impact exhibition booth within a major convention center environment. The design strategy merged clean pharmaceutical aesthetics with functional corporate hospitality, creating a sophisticated professional space optimized for high-level industry networking, B2B stakeholder engagement, and multimedia brand storytelling.

Our Scope of Work & Deliverables

We delivered an end-to-end exhibition production, custom build, and booth management strategy:

• Structural Booth Engineering & Layout: Designed a premium L-shaped exhibition pavilion, optimizing a compact convention footprint with a clean matte-black baseline and high-contrast clinical white overhead framing.
• Custom Hospitality Counter Production: Manufactured a bespoke freestanding hospitality podium engineered with integrated panel detailing, showcasing prominent vertical Menarini branding and an stylized corporate logo facade.
• AV & Multimedia Integration: Spec’d and seamlessly flush-mounted a large-format digital LED display screen onto the main structural backwall to broadcast corporate show reels, pharmaceutical clinical data, and dynamic brand presentations.
• Large-Scale Environmental Graphics: Prepped and installed high-resolution, vibrant backlit healthcare imagery panels alongside sharp vector brand markings to command immediate visual attention on the trade show floor.
• B2B Catering & Reception Setup: Structured dedicated serving and counter spaces optimized for corporate hosting, managing custom-branded placement for premium beverage selections and client refreshment logistics.

Campaign Impact

Standing out on a densely crowded trade show floor requires an exhibition space that communicates corporate authority, clinical precision, and inviting hospitality at a single glance. For Menarini, our agency engineered a modern, architectural pavilion that perfectly reflects the brand’s premium status in the pharmaceutical sector. By counterbalancing minimalist black-and-white structures with high-impact, colorful medical graphics and an integrated digital media hub, we created an engaging focal point for industry attendees. The inclusion of a dedicated, custom-branded catering console transformed the booth from a standard display into a high-utility corporate reception space, seamlessly facilitating key B2B conversations and leaving a lasting institutional impression.