A high-profile philanthropic initiative mobilized to raise vital disaster relief funds following Haiti’s tragic earthquake. Hosted at the premium Zuma bar and restaurant, this charity event functioned as a critical fundraising vehicle and cultural gathering. The campaign successfully brought together corporate donors, media partners, and high-net-worth individuals to support emergency humanitarian efforts in collaboration with Oxfam.
Our Scope of Work & Deliverables
We delivered a comprehensive, end-to-end event management, sponsorship, and production strategy to ensure a seamless and high-yielding fundraising gala:
- Sponsorship Acquisition & Management: Initiated and managed relationships with all 72 corporate and luxury sponsors to secure high-value prize donations for both the live and silent auctions.
- Auction Logistics & Post-Event Fulfillment: Overseen the complete operational design of the auctions, including strict agenda timing, prize cataloging, and the post-event delivery logistics of won auction lots.
- Venue & F&B Operations: Coordinated all venue management and strategic F&B sponsorship agreements directly with Zuma bar and restaurant to optimize event hospitality.
- Media, PR & Talent Management: Directed celebrity invitations, press check-ins, and media relations, alongside the sourcing and management of the Master of Ceremonies (MC) and professional auctioneers.
- Event Hosting & Execution: Provided full on-site event hosting and stage management, ensuring flawless running order execution from guest arrival to the final donation tally.
Campaign Impact
Executing an emergency disaster relief fundraiser requires a rapid, highly coordinated approach that balances tight event logistics with aggressive sponsorship acquisition. For the “Hong Kong for Haiti” initiative highlighted in Picture4.jpg, our agency constructed a premium charity platform that maximized donor engagement within an elite hospitality setting. By successfully securing and managing 72 distinct sponsors and orchestrating complex live and silent auction timelines, we transformed a single evening into a massive fundraising triumph. The campaign attracted over 500 high-profile guests, generating more than HK$500,000 in direct relief aid while securing powerful media coverage and community goodwill.