A multi-year experiential event design and spatial production retainer executed for corporate sponsor DHL at the prestigious Hong Kong Sevens (HK Sevens) tournament. The initiative focused on conceptualizing, constructing, and managing themed VIP corporate hospitality suites within the stadium. The design strategy transformed high-level corporate hosting spaces into immersive visual environments—such as a custom Wild West saloon theme—blending brand alignment with unforgettable VIP guest experiences.
Our Scope of Work & Deliverables
We delivered full-scope event design, spatial production, and environmental brand management across multiple tournament activations:
- Immersive Spatial & Set Construction: Engineered custom interior saloon environments featuring faux-wood wall paneling, barrels, porthole door details, and vintage bar setups to build an atmospheric VIP hospitality lounge.
- Themed Character & Graphic Illustration: Conceptualized custom thematic vector art and key visual graphics, including cowboy characters, swinging saloon doors, and western imagery integrated into physical backdrops and digital assets.
- Key Visual (KV) & Entrance Gateway Design: Designed high-impact entrance structures and promotional visuals—such as the “DHL Welcome You To 2014 HK Sevens” overhead archway featuring custom illustrations set against the iconic Hong Kong Stadium pitch backdrop.
- Corporate Hospitality Logistics & Catering Integration: Managed the spatial floor plan to accommodate premium catering buffets, beverage refrigeration units, and high-traffic lounge flow while keeping the DHL brand prominently anchored throughout the space.
Campaign Description
Managing corporate hospitality for a world-class sporting tournament like the Hong Kong Sevens requires moving beyond standard branded banners and creating a memorable, immersive world for high-value VIPs. Across our multi-year event management partnership for DHL, our agency continuously raised the bar for stadium hospitality production. By turning corporate suites into fully realized themed venues—complete with custom set builds, cohesive graphic story lining, and seamless operational flow—we ensured DHL’s brand presence was a standout highlight of the tournament experience year after year.