A comprehensive, year-long marketing and advertising retainer for premium travel brand Kuoni (勝景遊) throughout 2012. The campaign focused on driving seasonal bookings, elevating retail branch environments, and executing high-impact public advertising across Hong Kong to communicate luxury, heritage, and unique travel experiences.

Our Scope of Work & Deliverables

We executed a multi-channel marketing and print production strategy across the brand’s consumer touchpoints:

• Print Media & Magazine Advertising: Designed and formatted precision media advertisement layouts utilizing a creative “boarding pass” visual concept to clearly communicate schedules and premium pricing structures.
• Corporate Publishing & Editorial Design: Developed the structural layouts, typography grids, and cover art for the Kuoni Cruise Vacation 2012 brochure portfolio.
• Retail Environment & Experiential Design: Concepted and formatted large-scale retail branch mural installations, integrating historical vignettes and custom brand typography to celebrate Kuoni’s 105th Anniversary.
• OOH & Outdoor Advertising: Designed and deployed large-scale roadside promotional banners and high-visibility highway billboards focused on the central campaign theme, “Perfect Moments”.

Campaign Impact

Managing a comprehensive marketing retainer for a legacy travel brand requires maintaining visual consistency across vastly different scales—from a glossy magazine page to a highway billboard. For Kuoni’s 2012 campaigns, our agency balanced immediate consumer call-to-actions with high-end brand storytelling. By pairing creative visual anchors, like the boarding pass ad concept, with historic retail environments for their 105th anniversary, we successfully drove immediate sales while reinforcing Kuoni’s long-standing reputation as a premier luxury travel provider