A strategic event partnership with Sabre Travel Network to serve as the designated Destination Management and Event Agency for their high-profile corporate presence at the Hong Kong Rugby Sevens 2012. This campaign was designed to leverage one of Asia’s premier sporting events to reinforce Sabre’s market position, driving corporate growth and fostering deep client relationships through a premium, high-energy hospitality experience.

Our Scope of Work & Deliverables

We delivered an end-to-end corporate activation and hospitality solution aligned with global brand directives:

• Thematic Event Collateral: Conceptualized, designed, and produced tailored event and marketing materials built around Sabre’s core directive to “stay ahead” via innovative product showcases.
• Corporate Suite Management: Structured and managed premium hospitality spaces to ensure seamless client engagement, balancing a high-energy sporting environment with professional networking areas.
• Brand Activation & Messaging: Synthesized corporate financial achievements and service benchmarks into compelling visual displays, optimizing brand recall among high-value corporate travel clients and stakeholders.

Campaign Impact

High-stakes corporate hospitality at major sporting events demands a seamless blend of brand storytelling and premium guest management. For Sabre Travel Network at the 2012 Hong Kong Rugby Sevens, we translated corporate identity into an immersive brand experience. By centering the campaign on Sabre’s forward-looking market vision, our agency delivered sophisticated environmental materials and flawless event coordination. The resulting activation provided an unparalleled platform for customer service excellence, strengthening brand loyalty and corporate partnerships in a highly competitive landscape.