A multi-year, elite corporate hospitality and destination management campaign designed and executed for multinational tech giant EMC² during the prestigious Hong Kong Rugby Sevens tournament in 2012, 2013, and 2014. As the chosen Destination Management & Event Agency, we were tasked with building an immersive brand ecosystem that extended far beyond the stadium’s corporate suites. The campaign blended high-impact sports hospitality with exclusive, highly curated VIP guest experiences across Hong Kong.
Our Scope of Work & Deliverables
We managed all facets of creative spatial design, localized logistics, brand integration, and VIP experiential programming across consecutive tournament years:
- Corporate Suite Design & Branding: Conceptualized and built premium, custom-branded stadium environments incorporating large-scale custom graphics (such as the “Big Data” and “It’s a numbers game” thematic installations).
- VIP Experiential Itineraries & Programming: Curated and managed high-end, off-site brand experiences designed to provide ultra-premium entertainment for key corporate clients:
- “Sailing Experience with Hong Kong Yachting”: Private luxury ocean racing yacht charters navigating Hong Kong Island and Victoria Harbour.
- “Sky High Champagne Breakfast”: An exclusive aviation-themed breakfast at The Peninsula Hotel’s China Clipper lounge, paired with private helicopter flights over the Hong Kong skyline.
- “Kai Tak Landing by Flight Experience”: Immersive flight simulator experiences guided by commercial pilots, allowing guests to replicate the iconic, historic Kai Tak airport landing.
- Talent & Guest Relations Management: Coordinated premium brand ambassadors, on-site hosting staff, and professional culinary/hospitality partners to ensure flawless elite client retention and luxury service standard delivery throughout the multi-day tournaments.
Campaign Impact
For a premier brand like EMC², the Hong Kong Rugby Sevens represented a critical window for high-value client engagement. To capitalize on this, our agency looked beyond standard stadium seating to deliver a comprehensive, multi-day experiential campaign.
By marrying striking, theme-driven stadium suite designs with breathtaking regional experiences—spanning luxury yachts, helicopter flights from the Peninsula Hotel, and high-tech flight simulations—we transformed traditional corporate entertainment into an unforgettable narrative journey. This sustained multi-year partnership solidified EMC²’s position as a top-tier host, maximizing B2B relationship-building in a highly competitive market.