An exclusive, high-profile “black collar” live boxing and corporate white-collar entertainment event organized in partnership with JAB Mixed Martial Arts Studio. Seamlessly merging the raw energy of live combat sports with the sophistication of a black-tie gala, this premium charity evening was engineered to raise critical awareness and funding for Joel Dunn’s Leukemia Fund.
The event featured an international “Club vs. Club” fight card headlined by a marquee bout between Matthew Corbett (representing Australia) and Alfred Lowe (representing the USA).
Our Scope of Work & Deliverables
We provided end-to-end event production, design, and commercial management, executing a flawless luxury experience from concept to final bell:
- Event Design, Decor & Logistics: Converted a blank-canvas venue into a premium, atmospheric sporting arena featuring high-end banqueting layouts integrated with a professional center-stage boxing ring.
- AV, Lighting & Production: Engineered dynamic, broadcast-quality fight-night lighting rigs, dramatic ring-walk audio production, and large-screen projection management to guarantee optimal visibility and engagement for all gala attendees.
- Sponsorship & Commercial Acquisition: Developed and managed commercial sponsor partnerships, prominently placing brand assets (including ringside banners and digital displays) across high-visibility activation zones.
- Media Coverage & Content Management: Facilitated on-site press coordination and comprehensive media coverage to amplify the event’s philanthropic reach.
- F&B, Talent & Model Management: Handled full-scale hospitality logistics, catering integration, professional refereeing/judging coordination, and round-card model management to deliver an authentic, high-caliber live sporting spectacle.
Campaign Impact
This campaign highlights our agency’s unique ability to merge high-stakes sports production with elite corporate hospitality. By translating the intense grit of a mixed martial arts studio into a premium, black-tie fundraising gala, we created a powerful, sensory-driven environment that maximized donor engagement. From the initial venue blueprint and atmospheric lighting design to managing multi-national athletic talent and securing corporate sponsorship, our comprehensive management strategy ensured every element worked in unison to deliver a flawless, high-impact evening that successfully elevated the profile of Joel Dunn’s Leukemia Fund.