Campaign

Designed to capture global attention during a historic year for the United Kingdom, this comprehensive PR and social media campaign positioned London as the ultimate 2012 travel destination. Centered around the London Olympic Games, the 50th Anniversary of the Beatles, and the London Cultural Carnival, the campaign integrated high-impact digital marketing with widespread media coverage.

The centerpiece of the activation, “The Retreat” by The Brewery, was promoted as a premier destination hub featuring British pop-up culture, luxury events, retro games, and dynamic hospitality venues. The BREWERY successfully executed a multi-channel deployment, securing heavy coverage across major Chinese-language web portals and news networks while managing active microblogging channels to foster direct public engagement, drive web traffic, and maximize regional PR value.